AIS has been ranked first by
based on careful consideration of brand strength
via a balance scorecard covering many dimensions, including
AIS has a brand strength index (BSI) of 92.1 points out of 100
greater than last yearand retain the elite AAA+ Brand Strength Rating
An independent branded business strength and valuation consultancy
which advises branded organizations on brand strategy and was established
to provide the vital connection between marketing and finance.
Brand Finance selects brands from around the world for testing and evaluation
to determine which are the strongest and most valuable across all markets and sectors.
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No.1 World’s Strongest Telecoms Brand